Should I buy Affle India stock in 2025?

What is Affle India?

How much is Affle India stock?

The price of Affle India stock is rising this week. As of now, the stock trades at ₹1,692.60, reflecting a 24-hour decrease of ₹27.40 (-1.59%) but a solid gain of 3.46% over the past week.

Note: A stock beta of 1.17 indicates higher volatility compared to the broader market.

Investors should note the premium valuation, which often brings both growth opportunity and increased price sensitivity to market trends.

Our full analysis on Affle India stock

After an in-depth review of Affle India’s latest quarterly financial releases and its robust performance across the past three years, our proprietary integration of financial analysis, technical signals, and sectoral benchmarks highlights a company at a pivotal inflection point. Synthesizing market data, valuation metrics, and an evolving competitive landscape, we detect strong undercurrents aligning for potential upside in Affle India—a key player in mobile marketing technology. So, why might Affle India stock once again become a strategic entry point into the Indian digital advertising and technology sector in 2025?

Recent Performance and Market Context

Affle India (NSE: AFFLE) has exhibited notable resilience and positive momentum amidst dynamic market conditions. As of 19 May 2025, the share price stands at ₹1,692.60, with a robust market capitalization approaching ₹23,780 crore (around $2.85 billion). The last six months alone witnessed an impressive 37% appreciation, positioning it near the upper end of its 52-week range (₹1,060 – ₹1,884), and the stock has advanced 3.46% over the past week—defying broader tech sector volatility and reinforcing its growth trajectory.

A series of positive corporate events underpin this ascent. Most significantly, the re-appointment of founder Anuj Khanna Sohum as Chairperson for another decade has contributed to market confidence and continuity of vision. The company achieved historic Q3 FY2025 milestones, crossing ₹600 crore in quarterly revenue, ₹100 crore in quarterly profit after tax (PAT), and, for the first time, over 100 million Cost Per Converted User (CPCU) conversions in a single quarter. These achievements showcase operational excellence and validate Affle’s conversions-driven mobile marketing solutions.

Macro trends in India’s digital economy further support Affle’s momentum. The ongoing digital transformation, surging mobile adoption, and escalating digital ad spend provide a conducive backdrop for platform-based advertising businesses. Advertiser emphasis on measurable ROI and reduction of digital ad fraud favours Affle’s proprietary technology, further enhancing its strategic importance within the sector.

Technical Analysis

Technical signals point towards a constructive and promising setup for Affle India. The following indicators collectively affirm the emerging bullish structure:

• Relative Strength Index (RSI 14): 62.93—currently in neutral territory, with room to move upwards before reaching overbought conditions. This allows technical traders to optimistically weigh further gains.
• MACD (12,26): Positive differential at 13.39—reflecting a sustained bullish bias and continued uptrend momentum.
• Moving Averages: The current share price is trading robustly above all major simple moving averages (20-day at ₹1,601.07, 50-day at ₹1,542.61, 100-day at ₹1,570.26, and 200-day at ₹1,583.53). This alignment constitutes a persistent golden cross pattern, underlining extended bullishness across time frames.

Key support lies at ₹1,547.48, while immediate resistance hovers just above the current price at ₹1,693.57. The successful defense of the lower bound and the capability to challenge resistance suggest strength in near-term sentiment. The technical structure is further buttressed by high average daily trading volume (710,777 shares), which implies institutional participation and growing liquidity.

Fundamental Analysis

Affle India’s fundamentals paint a compelling story of growth, operational strength, and innovative leadership in digital advertising:

• Revenue and Earnings Growth: For Q4 FY2025, revenue touched ₹602.25 crore, up nearly 19% year-over-year, while EBITDA expanded by 36.7% and net profit rose by 17.8%. Over the last five years, compounded annual sales growth stands at 47%, complemented by compounded profit growth at 42%—metrics that underscore a durable and scalable business model.
• Profitability and Margins: The company’s operating margin has expanded to 22%, marking steady progress from 19% in the prior year, and pointing to improving business leverage as Affle scales its platforms.
• Valuation: At a P/E of 62.3 and a price-to-book of 8.07x, Affle commands a premium valuation, typical for high-growth tech stocks. However, this multiple may be justified by its outsized top-line expansion, consistent profitability, robust RoCE (16.8%), and strong cash generation. The platform’s ability to deliver industry-leading compounding returns is rare in India’s digital tech segment, elevating its attractiveness relative to peers.
• Structural Advantages:
• Proprietary technology with best-in-class digital ad fraud reduction and conversion tools.
• Leadership in CPCU advertising—a model highly aligned with contemporary advertiser needs for measurable returns.
• Diverse revenue streams spanning India and international markets, which insulates the business from regional shocks.
• Practically debt-free with consistent cash flows, positioning it for further investments and strategic expansions away from dilution or balance-sheet risk.

Volume and Liquidity

Affle’s high and sustained average daily trading volume of over 710,000 shares signals healthy participation from institutional and sophisticated market players—often a hallmark of underlying confidence. This liquidity profile ensures tighter spreads, dynamic price discovery, and an ongoing ability to support higher valuations in periods of upward momentum.

Moreover, with the public float representing around 45% of ownership, the stock remains accessible yet concentrated enough to allow for dynamic valuation re-ratings as new catalysts unfold.

Catalysts and Positive Outlook

Numerous forward-looking factors reinforce a constructive thesis for Affle India’s continued outperformance:

• Product Innovation: Affle’s proprietary platforms positioned on mobile-first technology continue to evolve, reducing digital ad fraud and enhancing conversion rates. Its focus on machine learning and consumer intelligence sets it apart from traditional marketing technology vendors.
• Geographic Diversification: Sustained growth in both Indian and international markets provides resilience and opportunities for market share expansion.
• Client Shift to Performance Marketing: As advertisers across verticals (e-commerce, fintech, gaming) increasingly prioritise RoAS and ROI, Affle’s conversion-focused CPCU model addresses a sharply growing need.
• Leadership Stability: The reaffirmed tenure of Anuj Khanna Sohum injects further stability and credibility into management’s ambitious growth plans.
• Favourable Regulation & Sector Tailwinds: As Indian regulators promote greater digitalisation and consumer privacy, Affle’s anti-fraud credentials and GDPR-ready platforms may benefit disproportionately.
• ESG Alignment: Affle is poised to benefit from eco-systemal shifts toward responsible and ethical digital advertising practices, attracting interest from a global institutional investor base prioritising ESG-compliant tech equities.

Investment Strategies

Affle India’s technical and fundamental narrative opens up diverse positioning opportunities for investors:

• Short-Term: Trading near an important resistance zone (₹1,693.57) with ample momentum, short-term traders may target breakout moves, especially if price action consolidates above this band. The golden cross and positive MACD suggest immediate-term upside potential.
• Medium-Term: Investors looking over multiple quarters could benefit from positioning around current levels or on pullbacks towards the ₹1,550-₹1,600 support area—particularly ahead of forthcoming quarterly results or new business wins, which historically have acted as catalysts for upward re-ratings.
• Long-Term: For those seeking compounding exposure to India’s digital transformation, Affle’s five-year track record of double-digit compounded revenue and profit growth, virtually debt-free balance sheet, and recurring cash flow generation recommend it as a core holding. Its capacity to innovate and capture structural gains in the burgeoning mobile advertising market sets up for considerable long-term appreciation potential.

This combination of favorable near-term chart structure and compelling multi-year growth story suggests that current levels represent an excellent opportunity for investors with varying time horizons to initiate or add to positions.

Is it the Right Time to Buy Affle India?

In summary, Affle India today stands out thanks to its:

• Demonstrated revenue and profit compounding—rare consistency for Indian tech players.
• Extended bullish technical configuration, marked by a golden cross and sustained momentum above all key moving averages.
• Premium, yet justified, valuation supported by differentiated technology, margin expansion, and global scalability.
• Robust volume, liquidity, and public float that invite institutional participation and facilitate dynamic price discovery.
• Multiple growth levers—a visionary leadership committed for a decade, product innovation, and realignment of advertising budgets towards measurable, conversion-driven digital channels.

Against a backdrop of broadening digitalisation in India and abroad, Affle India appears increasingly well-positioned to capture outsize value as a sector leader. The base case for considering the stock is reinforced by its strong business fundamentals, consistent execution, and favorable technical set-up—factors that collectively justify renewed investor interest. For those seeking exposure to the next leg of India’s digital economy, Affle India seems to represent an excellent opportunity to participate in sectoral growth and potential market outperformance in 2025 and beyond.

In the evolving landscape of mobile technology and digital marketing, Affle India offers a unique proposition—a blend of innovation, resilience, and strategic vision that could see it emerge as a standout performer for discerning market participants looking to capitalize on tomorrow’s digital opportunities.

How to buy Affle India stock in IN?

Buying Affle India stock online has never been simpler or more secure for Indian retail investors. Through regulated brokers approved by SEBI, you can open a demat and trading account with full digital KYC. There are two main ways to access Affle India shares: by spot (cash) purchase for long-term ownership, or via CFDs (Contracts for Difference), ideal for short-term, leveraged trading. Each method has its own advantages and considerations. To help you choose the best platform, you’ll find a detailed broker comparison further down this page.

Spot buying

A spot, or “cash”, purchase means directly acquiring Affle India shares on the NSE. Once bought, these shares are held in your demat account and you enjoy full investor rights. Most Indian brokers charge a fixed commission per order—typically ranging from ₹20 to ₹50, depending on the platform, plus minor exchange charges and taxes.

Concrete example

Suppose Affle India’s share price is ₹1,692.60 (as of May 2025). With a ₹83,000 investment (roughly $1,000), you could buy about 49 shares (₹1,692.60 x 49 = ₹82,937.40), including a standard brokerage fee of ₹400 (≈$5).
✔️ Gain scenario:
If the share price increases by 10%, your shares would be worth ₹91,231 (49 × ₹1,861.86).
Result: +₹8,293 (+10%), before taxes—showing clear and simple exposure to the company’s growth.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Affle India’s share price movement—up or down—without owning the actual shares. CFDs are offered by specialised online brokers, often in USD. You pay a spread (the difference between buying and selling prices) and, for positions held overnight, a small daily financing cost. CFDs can be traded with leverage, meaning you can multiply your market exposure.

Example

You open a CFD position on Affle India with $1,000 (approx. ₹83,000) and use 5x leverage: you control $5,000 (₹415,000) worth of exposure.
✔️ Gain scenario:
If the stock moves up 8%, your position would see a 40% profit (8% × 5), meaning a $400 gain (₹33,200) on your $1,000 (₹83,000) initial margin—excluding any fees and financing.

Final advice

Before investing, it’s essential to compare brokers’ commissions, spreads, and trading conditions to find the most suitable offer for your needs. The best method—spot buying for long-term holding, or CFDs for short-term, leveraged strategies—depends on your objectives, risk profile, and investment horizon. For a detailed comparison of platforms regulated in India, check the broker comparison tool further down this page. Invest smartly and stay informed!

Our 7 tips for buying Affle India stock

The latest news about Affle India

Affle India reported robust Q4 FY2025 results with revenue up 18.97% and profit up 17.8% year-over-year. The company’s latest quarterly figures reveal revenue of ₹602.25 crore and net profit of ₹103.07 crore, both substantially exceeding prior year results and analyst expectations. EBITDA surged 36.7% to ₹134 crore and operating margins improved to 22%, highlighting Affle’s continued operational efficiency in the Indian digital advertising market where demand from Indian businesses remains resilient and ROAS-focussed.

All major technical indicators display persistent bullish momentum for Affle’s stock on Indian exchanges. With the share price firmly above all key moving averages (20, 50, 100, and 200 days) and a bullish MACD of 13.39, the technical setup is complemented by a golden cross pattern. The 1-week price performance stands at +3.46% despite recent volatility, and the RSI at 62.93 indicates neither overbought nor oversold conditions, faithfully reflecting sustained investor interest and confidence among Indian institutional and retail players.

Affle achieved a landmark in Q3 FY2025 by delivering over 10 crore converted users and crossing ₹600 crore in revenue in a single quarter for the first time. This milestone demonstrates significant scale in its conversions-driven CPCU (Cost Per Converted User) model, with a 23.3% year-over-year growth in converted users. The Indian digital ecosystem’s rapid digitization—especially in mobile marketing, e-commerce, fintech, and hyperlocal services sectors—provides a strong foundation for continued volume-based expansion for Affle, underpinning expectations of further growth.

Affle’s founder and CEO, Anuj Khanna Sohum, has been re-appointed as Chairperson for the next 10 years, ensuring stable leadership. This long-term commitment by the promoter, ratified by the board and shareholders, is a clear vote of confidence in both the company’s vision and its governance standards. For Indian stakeholders and international investors alike, such leadership continuity signals strategic stability and sustained execution of Affle’s India-focused and global expansion plans.

Affle India stands out as an almost debt-free entity with strong long-term growth metrics and high institutional participation. Boasting five-year compounded sales growth of 47% and profit growth of 42%, as well as a return on capital employed (ROCE) of 16.8%, the company has attracted sizeable investments from both foreign and domestic institutional investors—holding a combined share of over 31%. This solidifies its reputation as one of India’s most fundamentally robust digital technology stocks, well-positioned for the continued acceleration of digital marketing spend in the region.

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P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.