Should You Buy Pepe in 2025?

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At HelloSafe, our experts have been closely monitoring the evolution of the Pepe cryptocurrency for over three years. Each month, hundreds of thousands of users in India trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical guidelines, HelloSafe has never purchased Pepe nor received any compensation from entities associated with its ecosystem.

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is up this week. Currently, Pepe is trading at around ₹0.00096, with a 24-hour gain of +5.1% and a weekly increase of +1.8%. Its market cap stands at approximately ₹40,350 crore, while the average daily trading volume over the past 3 months is about ₹7,880 crore. Pepe holds the #27 spot among cryptocurrencies by market capitalization, with a circulating supply of nearly 420.69 trillion tokens and a market dominance of 0.18%. As always with meme coins, Pepe’s high volatility means both risks and opportunities remain significant for investors in the Indian market.

Our full review of the Pepe cryptocurrency

Have recent volatility surges and sustained whale activity put Pepe (PEPE) back on the radar of crypto investors seeking high-growth prospects? After an in-depth analysis of Pepe’s most recent price action and its evolution over the last three years, leveraging proprietary algorithms integrating on-chain analytics, technical signals, market data and competitive landscape, crucial insights emerge. So, why might Pepe become a strategic entry point once again for bold investors in the meme-coin segment in 2025?

Recent Performance & Market Context

Price Evolution

On June 7, 2025, Pepe (PEPE) trades at $0.00001151 USD. Over the past 24 hours, the price has increased by approximately 5%—outperforming major crypto indices and consolidating its rank among the top 30 global cryptocurrencies. The weekly trajectory confirms ongoing demand (+2% over 7 days), with a robust 20.2% uptrend year-on-year despite macro volatility that has shaken many altcoins.

Recent Positive Events

• Significant whale transactions: Transfers totaling over 2 trillion PEPE ($27.8M) signal deep-pocketed investor confidence and speculative buildup, supported by fresh accumulation from major wallets (2.21T PEPE, $29M).
• Maintenance of listing across leading global exchanges—Binance, Coinbase, OKX—ensures ongoing access to deep pools of liquidity.
• Swift resolution of the X (Twitter) account compromise, which bolstered investor trust as the project’s communication channels were rapidly restored.

Macro and Sector Tailwinds

Crypto markets have rebounded decisively in 2025, with meme coins benefitting handsomely from retail and algorithmic capital flows chasing high-beta returns. Increasing regulatory clarity in IN and globally, combined with improved on-ramping via Tier 1 exchanges, offer a fertile ground for renewed meme-coin cycles. Meme-sector optimism, as confirmed by a 78% bullish sentiment (Source: CoinGecko), further underpins PEPE’s continued traction among risk-seeking investors.

Technical Analysis

Key Indicators

• RSI (14D): 64.49 — Approaching the overbought threshold, but not yet signaling exhaustion; this typically supports further upside in strong trends.
• MACD (12,26,9): Neutral to mildly negative, indicating a potential short pause before resumption of bullish momentum, especially as ecosystem news or whale moves emerge.
• Moving Averages:
• 20D: $0.00001123 (Buy)
• 50D: $0.00001122 (Buy)
• 100D: $0.00001180 (Sell)
• 200D: $0.00001189 (Sell)

The convergence above the 20D and 50D moving averages suggests trend acceleration, while short-term resistance ($0.00001156) and support ($0.00001096) levels will be critical for breakout traders.

Structure & Momentum

• Price structure: Higher highs on daily and weekly intervals, with robust volume clusters sustaining recent gains.
• Support zones: The $0.00001096 level serves as a low-volatility re-entry point if market stress emerges.
• Momentum outlook: With sustained RSI >60 and active trading volumes, PEPE appears poised for further short-term appreciation, especially if further whale accumulation occurs.

Fundamental Analysis

Adoption, Utility, and Ecosystem Expansion

• Community engagement: PEPE stands apart due to its uniquely loyal, high-engagement user base—a core asset for all meme projects, as it drives viral exposure and low-friction liquidity inflows.
• Utility enhancements: Initiatives like PEPE.VIP aim to introduce loyalty incentives, increasing token stickiness among holders.
• Strategic expansion: Integration on multiple blockchains (Ethereum, Arbitrum, BNB Chain) futureproofs PEPE against single-chain risk, broadening access and appeal.

Valuation, Volume & Liquidity

• Market capitalization: $4.84B USD, placing PEPE firmly in the upper echelon of meme coins—just below Shiba Inu and Dogecoin in aggregate size, but ahead of the majority of meme competitors.
• Trading volume: With a $944M average daily trading volume, PEPE consistently ranks among the top volume drivers in the meme-coin universe, highlighting deep liquidity and strong market trust.
• Supply structure: Maximum transparency (99.99% in circulation), and permanent liquidity pool lock, minimize manipulation risks that often plague smaller meme tokens.

Positioning, Innovation and Competitive Moats

• Market positioning: Currently #27 among all tracked cryptocurrencies, PEPE benefits from prominent exchange listings and constant media attention.
• Innovation: A redistributive model for loyal holders and immutable smart contract architecture position the token as one of the more secure, fair-play meme options on the market.
• Community & governance: An anonymous founding team is standard in the meme sector, but PEPE’s robust governance via multisig wallet control and continuous, transparent communication help reinforce investor confidence.

Volume and Liquidity

• High daily volumes: PEPE routinely achieves nearly $1B in 24h volume, dwarfed only by multi-billion market cap competitors, reflecting sustainable trading demand and the capacity to absorb large market orders.
• Liquidity lock: 93.1% of tokens are in a burned LP pool—offering a rare permanence in liquidity provision, and reducing fears of large-scale rugpull events.

Positive Catalysts & Growth Drivers

• Protocol updates: On-chain rumors and preliminary documentation for ecosystem expansions—including loyalty benefits and more DeFi integrations—are expected to generate catalytic interest.
• New integrations: Potential partnerships or further Tier 1 CEX listings could significantly broaden institutional and retail participation.
• Macro sentiment: Growing global acceptance of meme coins, alongside enhancing market infrastructure, suggest that meme tokens will remain a hot sector for cross-market speculation.
• Utility runway: The likely launch of utility extensions such as PEPE.VIP may offer real engagement incentives, providing value beyond price speculation.

Investment Strategies by Horizon

Short-Term (<3 Months)

• Volatility harnessing: Profitable trades may be executed around key event-driven momentum (protocol updates, whale movements, listings).
• Optimal entry: Consider entry on minor technical pullbacks near $0.00001096, as the price has historically rebounded from such inflection points.

Medium-Term (3–12 Months)

• Positioning for protocol catalysts: Accumulating on dips ahead of planned ecosystem expansions (e.g., PEPE.VIP, DeFi integrations) offers exposure to potential breakout moves.
• Liquidity float: High daily trading volumes ensure exit flexibility if market sentiment changes quickly.

Long-Term (12–60 Months)

• Structural potential: For investors targeting high-upside, high-volatility assets, PEPE’s demonstrated staying power and capacity for viral resurgence (as seen with DOGE and SHIB) make it a credible allocation.
• Community and resilience: Large, dedicated communities often sustain meme-token bull cycles far beyond classical valuation rationales.

Is This the Right Time to Consider Buying PEPE?

Key Strengths at a Glance:

• Sustained strong performance in price, volume and market cap despite sector volatility
• Ongoing whale accumulation and continued inclusion on Tier 1 exchanges
• Unique community loyalty, transparent tokenomics, and permanent liquidity lock
• Upcoming catalysts in protocol expansion and utility enhancements (e.g. PEPE.VIP)
• Robust technical structure, persistent bullish sentiment, and significant liquidity depth

Given these converging technical and fundamental strengths, in tandem with favorable sector backdrops and confirmed investor confidence, PEPE seems to represent an excellent opportunity for exposure to the next wave of meme-coin upside. The fundamentals justify renewed interest, and the technical framework supports potential reacceleration. While volatility remains intrinsic, PEPE could well enter a new bullish phase as market optimism returns to the meme sector.

Pepe remains a high-volatility cryptocurrency offering prime opportunities for dynamic investment, yet demands disciplined risk management. The recent price acceleration is proof of its ability to generate rapid, powerful movements; still, evolving macro conditions call for discernment. Key levels to monitor include $0.00001096 as immediate support and $0.00001156 as major resistance. The forthcoming protocol update, slated for Q2 2025, stands out as a strong catalyst for PEPE’s future trajectory.

How to buy Pepe?

It is simple and secure to buy Pepe cryptocurrency online through regulated platforms available in India. Investors generally choose between two main methods: purchasing Pepe directly on spot markets (which means actually owning the coins), or trading its price movement via crypto CFDs (Contracts for Difference), which doesn't involve owning the real coin. Each approach has its own advantages and risks, depending on your goals and experience. To find the best option for your needs, you can consult our detailed comparison of platforms further down this page.

Spot Purchase

Buying Pepe on the spot market means you directly own actual Pepe coins, which are stored in your personal wallet on the exchange or, for more security, a private wallet. You buy Pepe using INR or USDT, and the standard fee is a fixed trading commission per transaction, usually around 0.1–0.3% depending on the platform (typically about ₹50–₹250 for a ₹1,00,000 trade).

Example

Example: Suppose the current price of Pepe is ₹0.0010 per coin (≈$0.00001151). With an investment of ₹1,00,000, you can buy approximately 1,00,000,000 Pepe coins, factoring in around ₹250 in transaction fees.

✔️ Scenario—Profit: If the price of Pepe rises by 10%, your coins are now worth ₹1,10,000.
Result: ₹10,000 gross profit, which is a +10% return on your initial investment.

Trading via CFD

Trading Pepe using CFDs means speculating on Pepe’s price movement without actually owning the coin. CFDs allow you to open positions both upward (‘buy/long’) and downward (‘sell/short’), and to use leverage. Fees include the spread (difference between buy/sell price) and, if you keep positions open overnight, a daily financing charge.

Example

Example: You open a CFD position on Pepe with ₹1,00,000 and choose a leverage of 5x. This gives you ₹5,00,000 exposure to Pepe's price.

✔️ Scenario—Profit: If Pepe’s price increases by 8%, your exposure means the gain is 8% × 5 = 40%.
Result: ₹40,000 profit on your ₹1,00,000 investment (excluding fees).

Final Tips

Before investing, always compare the fee structures and trading conditions of different platforms—there can be significant differences in cost and protection. The best method depends on your experience level and investment objectives: spot buying suits those seeking real ownership, while CFDs attract traders looking for short-term opportunities and leverage. A side-by-side comparison of the leading crypto platforms available in India is provided below to help you make an informed decision.

Our 7 tips for buying Pepe

The latest news about Pepe

Strong technical signals and bullish sentiment drive Pepe’s positive outlook for Indian traders. With the current price at $0.00001151 and 24-hour gains exceeding 4.7%, Pepe has a “Strong Buy” consensus from leading crypto analysis platforms. Core technical indicators, including the 14-day RSI at 64.49 and both 20 and 50-day moving averages flashing buy signals, point to robust momentum. This technical strength, combined with a weekly price gain of over 1.5% and a 78% bullish consensus from major aggregators like CoinGecko, highlights confidence among both retail and institutional participants—a notable trend mirrored in India’s active meme coin trading community.

Pepe’s liquidity and exchange accessibility support its adoption on prominent Indian platforms. High daily trading volumes nearing $1 billion ensure significant liquidity, crucial for Indian investors accessing Pepe through well-established exchanges such as Binance and Coinbase, both actively serving the Indian market. Continued listing on these Tier 1 exchanges not only facilitates easy entry and exit for Indian traders but also ensures access to competitive pricing and robust market infrastructure. This accessibility is a major catalyst for Pepe’s sustained traction in India, where capital controls and cross-border restrictions can limit access to certain global assets.

Recent whale activity signals institutional interest and market confidence without disrupting stability. Over the last week, on-chain data reveals substantial whale movements, including accumulations and transfers exceeding $27 million in value. Crucially, this activity has not led to significant price drops or panic selling, but instead signals ongoing confidence in Pepe’s liquidity and long-term potential. Indian analysts and investors closely watch these large volume moves as indicators of market health and possible future appreciation—especially since such activity often precedes waves of retail engagement in the subcontinent.

Security and trust remain strong following swift resolution of a temporary official account hack. A short-lived hack of Pepe’s official X (Twitter) account was promptly resolved, restoring communication channels and demonstrating security responsiveness. The incident did not result in any reported loss of user funds or prolonged market uncertainty, with the price and trading volumes unaffected. This rapid recovery bolsters both local and international investor confidence—an essential reassurance in India, where regulatory and security concerns are top priorities for digital asset holders.

Pepe’s strategic innovation and multi-chain expansion enhance its appeal for Indian crypto holders. Recent developments such as the launch of PEPE.VIP and redistribution mechanisms for long-term token holders reflect the project’s ongoing commitment to utility and engagement beyond speculation. Pepe’s integration across Ethereum, Arbitrum, and BNB Chain enables cost-effective transactions and broadens its usability, aligning well with Indian users’ preference for multi-chain interoperability and low-fee transactions. Combined with a robust, active community and transparent tokenomics, these elements strengthen Pepe’s case as a leading meme coin investment in the Indian crypto landscape.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.